A group of SUNY Oneonta fashion students are acquiring real-world industry knowledge thanks to an experiential learning project with leading sportswear brand PUMA. The students are engaged in a semester-long exercise to develop creative promotional strategies to launch a new product. It’s helped students learn long-term project management skills and understanding how to work successfully with others. Class of 1986 graduate Scott Salzman is PUMA’s national sales manager and was instrumental in arranging the project.
Source:
Press release